Print Signal Corp. Copyright 2011 -
WASHINGTON, Oct. 21 -
The “news receipts”, sponsored by the Domtar Paper Co. as a demonstration of the speed and convenience of paper, went through months of live testing to see if the technology worked and if the diners read and liked the updates despite access to their smartphones.
“The news updates have made it onto our menus,” said David Moran, the Managing Director of the Ebbitt and the Hamilton. “They’ve become part of our DNA.”
“At first we thought their initial acceptance might just be the novelty of having the top headlines printed right out of the receipt system, but the diners find the updates compelling,” he said.
The Clyde’s Restaurant Group operates 14 of the best known restaurants in the Washington area.
“Paper is powerful and the news receipts are a perfect example,” said Kathy Wholley, Domtar’s Director of Communications & Strategy. “We feel the news on paper receipts are exactly what we’re talking about in our ‘PAPERbecause’ advertising campaign.” Domtar is one of North America’s largest paper producers.
MICROS Systems of Columbia, Maryland, which supplies software to more than 300,000 restaurants worldwide, wrote the software that weaves the AP headlines into the restaurant work stations so that when a waiter punches up a meal receipt, a separate news ticket comes out. The system looks for an update every two minutes.
Frank Mankiewicz, one of the Washington journalists behind the idea, said “Many
experts told us to get a life and go digital. But our argument is based on the same
reasons newspapers keep publishing ink-
Leland Schwartz, the editor who runs the service, said “Seri’s surprised, even a little shocked. She stopped speaking to me.”
The news receipts update the top dozen AP news stories from around the world, including the weather and stocks.
Each receipt points to Domtar’s award-
Maureen Hirsch, Director of Marketing, Clyde’s Restaurant Group, 202 333 9180, ext. 218, email@example.com, www.clydes.com
David Moran, Managing Director, The Hamilton, 202 787 1000 DMoran@TheHamiltonDC.com www.thehamiltondc. com
Paige Goff, Vice-
Mike Russo, SVP Technology, MICROS, firstname.lastname@example.org, 443 285 6000, www.micros.com
Leland Schwartz, email@example.com
Frank Mankiewicz, Frank.Mankiewicz@hkstrategies.com
Clyde’s To Activate AP News-