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WASHINGTON, Oct. 21 -- The latest Associated Press headlines that have been printed as paper news receipts and handed to diners in the capital’s Old Ebbitt Grill and Hamilton restaurants tested so well the updates are being installed in all the Clyde’s Restaurant Group locations.

The “news receipts”, sponsored by the Domtar Paper Co. as a demonstration of the speed and convenience of paper, went through months of live testing to see if the technology worked and if the diners read and liked the updates despite access to their smartphones.

“The news updates have made it onto our menus,” said David Moran, the Managing Director of the Ebbitt and the Hamilton. “They’ve become part of our DNA.”

“At first we thought their initial acceptance might just be the novelty of having the top headlines printed right out of the receipt system, but the diners find the updates compelling,” he said.

The Clyde’s Restaurant Group operates 14 of the best known restaurants in the Washington area.

“Paper is powerful and the news receipts are a perfect example,” said Kathy Wholley, Domtar’s Director of Communications & Strategy. “We feel the news on paper receipts are exactly what we’re talking about in our ‘PAPERbecause’ advertising campaign.” Domtar is one of North America’s largest paper producers.

MICROS Systems of Columbia, Maryland, which supplies software to more than 300,000 restaurants worldwide, wrote the software that weaves the AP headlines into the restaurant work stations so that when a waiter punches up a meal receipt, a separate news ticket comes out. The system looks for an update every two minutes.

Frank Mankiewicz, one of the Washington journalists behind the idea, said  “Many experts told us to get a life and go digital. But our argument is based on the same reasons newspapers keep publishing ink-on-paper: There is a wonderful human connectivity to paper that works.”

Leland Schwartz, the editor who runs the service, said “Seri’s surprised, even a little shocked. She stopped speaking to me.”

The news receipts update the top dozen AP news stories from around the world,  including the weather and stocks.

Each receipt points to Domtar’s award-winning ad campaign at www.paperbecause.com and says, “Paper is Good. Pass it On.”


Contact:

Maureen Hirsch, Director of Marketing, Clyde’s Restaurant Group, 202 333 9180, ext. 218, maureen@clydes.com, www.clydes.com

David Moran, Managing Director, The Hamilton, 202 787 1000 DMoran@TheHamiltonDC.com www.thehamiltondc. com

Paige Goff, Vice-President of Sustainability & Business Communications, Domtar Paper Co., (803) 802-8101, www.domtar.com

Mike Russo, SVP Technology, MICROS, mlrusso@micros.com, 443 285 6000, www.micros.com

Leland Schwartz, lelandschwartz@printsignal.com

Frank Mankiewicz, Frank.Mankiewicz@hkstrategies.com

Clyde’s To Activate AP News-On-Paper Receipts At All Of Its Restaurants

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