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Palm Restaurants to Test News Updates with latest AP Headlines Saatchi & Saatchi to Run First Advertisement: “We Serve Lovemarks”

WASHINGTON, April 22 - The Palm restaurants, one of the country’s most famous places to dine and Saatchi & Saatchi, one of the world’s largest advertising agencies, are starting a test with the “news receipts” developed for The Old Ebbitt, the Hamilton and Clyde’s.

The Palm will start the service in their DC and Tyson’s locations as a precursor to rolling it out in their 28 restaurants across the country.

Saatchi & Saatchi will be the first advertiser, running a double entendre restaurant take-off of their signature line: “We Serve Lovemarks.”

“Lovemarks,” a term coined by Saatchi, are brands that are loved.

The news updates deliver the top of the latest AP news on separate receipts.

They come right out of the printers that generate the meal checks.

The pathway software was written by MICROS Systems, which provides its software to about 350,000 restaurants in 100 countries.

Kevin Roberts, Saatchi’s CEO, said “While we live in the screen age and tend to be surgically attached to some device at any given time, there’s still an appetite for news well done and printed.”

“As Steve Jobs said, creativity is all about connecting things. Connecting news and restaurant receipts sounds like a Lovemark to me.”

Read about Clyde’s Rollout

Read Saatchi CEO Kevin Roberts’ blog here